IPA is Dead. Long live IPA.

A month after my debut muckraking post for The New School (April ’13), I had some fun again both by declaring IPA dead and, more egregious to publisher Ezra and the beer community on the whole, announcing that another editor of mine, Willy Week’s Martin Cizmar, was “right.” Again, the comments blew up. I can see how this kind of needling is addictively fun.

Oh, my central tenet? “White chocolate is not chocolate. It’s a derivative of chocolate containing cocoa butter, but chocolate requires actual cocoa! If I sauté broccoli in cocoa butter did I make green chocolate? White chocolate is an abomination used to sell a disgusting confectioner’s creation using a delicious marketing name.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s