95% Asshole Free

I don’t recall the specific conversation that inspired this post for The New school, but that’s probably the point–that it wasn’t one straw that broke this camel’s back.

It used to be said that the craft beer industry was “asshole free.” Then someone made that figure a bit more realistic and many now refer to it as “99% asshole free.” For years, that was entirely true. Now? I begrudgingly consider it 95% asshole free. That’s still amazingly better than you’re apt to find in any other industry, social scene, or grouping of any sort. Look at the people in the last classroom you were in. In the last office job you have/had. In your family, even. The fact is, whether you’re a brewer, a beertender, an avid beer fan, or in some way connected to the craft beer milieu, odds are you’re a pretty great guy or gal. I look forward to our next or first beer together. (Unless you think I fit into the 5% of jerkwads, in which case go eff yourself.)

For a long time, there was a sense that it was one-for-all and all-for-one among the band of brewers, at least all the little guys versus the few big guys. That’s changing. Not on the whole or in giant leaps, but I’ve noticed some disparaging comments here, or there some snide remarks pointed at a new or neighboring brewery. Obviously those utterances don’t make the utterer an asshole in any overall sense—there’s a big difference between being an asshole and just acting like one—but brewers are saying some assholish things about their colleagues.

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