Variety pack of 18 cl bottles. Photo: Brian Yaeger

I don’t recall the catalyst, but starting in 2011 I rapidly took up the mantle in support of small (AAB, Vol. 32, Iss. 2) forming something of a Nip Bottle Preservation Society (an army of one). Nips, typically those diminutive packages that offer a scant 250ml (about 7 fl. oz.) aren’t just cute, they’re great for myriad reasons. And I got to explore them even more beyond the feature story for a triptych of 3 posts in All About Beer’s then-blog, Beer Soup, for which I’d started blogging in early 2011.

Everybody Wants Some. Smaller portions of limited volume means more consumers get to try the beer (even if they get less liquid than they may like,)

Does this beer make me look fat? Sorry fellas, but beer’s not exactly dietetic. If we’re all about quality not quantity, maybe smaller portions aren’t such a bad thing.

It’s the economy, genius. Nips and splits are the answer to the “problem” of the rising cost of rare beer. I’d rather spend $16 for a 375ml than $30 for a 750.

But I didn’t stop there. I went on to launch www.WeLoveNips.com and you can follow our exploits on #Twitter at @welovenips.

Remember, less is more.