this story for All About Beer, I take a look at some breweries’ most rare beers. No, not the kind that enjoy a super limited release and wind up being traded as “whale bait” on trading sites, but the ones that are readily available provided you solely drink it fresh at the source. These aren’t the one-off rare iteration beers but, quite often, the recipes no longer in favor for a wider audience but the brand’s diehard fans would have a conniption if no longer brewed.
I don’t recall the catalyst, but starting in 2011 I rapidly took up the mantle in support of small (AAB, Vol. 32, Iss. 2) forming something of a Nip Bottle Preservation Society (an army of one). Nips, typically those diminutive packages that offer a scant 250ml (about 7 fl. oz.) aren’t just cute, they’re great for myriad reasons. And I got to explore them even more beyond the feature story for a triptych of 3 posts in All About Beer’s then-blog, Beer Soup, for which I’d started blogging in early 2011.
Everybody Wants Some. Smaller portions of limited volume means more consumers get to try the beer (even if they get less liquid than they may like,)
Does this beer make me look fat? Sorry fellas, but beer’s not exactly dietetic. If we’re all about quality not quantity, maybe smaller portions aren’t such a bad thing.
It’s the economy, genius. Nips and splits are the answer to the “problem” of the rising cost of rare beer. I’d rather spend $16 for a 375ml than $30 for a 750.
Remember, less is more.