Temecula: SoCal’s real birthplace

Growing up in Southern California, and even becoming a burgeoning beer geek down there, I didn’t have much opportunity to become exposed to a real beer culture. Sure it’s booming all over the Southland now, but it was late to the table. Real estate is too expensive for manufacturing. Beer wasn’t seen as stylish as wine and cocktails. Beer has calories and the camera adds ten pints. But before San Diego changed all that, there was beer in Temecula, courtesy of one Vinnie Cilurzo now of Russian River fame! And today, the bedroom community that services both LA and SD is home to nearly a dozen breweries.

What is barely touched on in this story is that I wanted to write this story as a way to kind of illustrate to my dad what I do for a living. He wasn’t much of a craft beer drinker. He is an avid golfer. Temecula is home to some great golf courses, which he’s been playing since I was a little kid and got to drive the golf cart. So I pitched both him, and my editor at All About Beer, this story where he and I would hit the links by day and the myriad breweries by night. (I’m scarcely better at golf now, but my dad has since developed a passion for Berliner Weisse and even barrel-aged sour beers including Russian River Consecration!!)

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