Top 10 Bend Area Beers of 2022

I was asked to author my 10 favorite beers of the year for Bend Source Weekly. My first draft clocked in at 1,500 words because I gave a fair amount of thought (and background info) on each one. But my word count is a firm 700. After a couple rounds of edits, I got it down to 1,050 words, meaning I’d shed 350 but still had 350 to go. While those first 350 are now lost to the ether, I’m re/pre-printing the list here at the mid-way point just so folx could see I didn’t just write 60 words per phenomenal beer.

By my best guesstimate, each of Central Oregon’s 27 breweries released, on average, at least dozen beers in the past year, meaning we had no fewer than 350 local beers to choose from. I confess, nay, lament, I did not try them all. (That said, drinking a new beer each day in 2023 is quite a tempting challenge.) So take this list of my 10 favorite Central Oregon-brewed beers with a grain of salt (that’d be right at home in Spider City’s Kaffir Lime Sea Salt Gose or Cascade Lakes’ Salted Caramel Porter) 

  • Funky Fauna Artisan AlesThought I’d Something More to Say (Wild Saison). While saison is possibly the world’s most elegant beer style—it’s simultaneously rustic and cosmopolitan—the big tent style is woefully overlooked and under-represented among Central Oregon brewers. That was, until this Sisters-based brewery went all-in on them when it launched a year ago. Funky Fauna has released nearly 50 versions of “wild saisons,” meaning they’re fermented with a native cultivated and propagated yeast strain. Some of the beers feature colorful fruit, one even featured butterfly pea flowers that turned it a gorgeous shade of purple, but there’s no beating the delicate complexity of an oaked saison that conjures notes of wild grasses, tangy herbs, and the terroir of locally-grown and malted grains embodied in a beer like …More to Say. It’s only 4.5 percent alcohol yet packs a tremendous amount of flavor that, like many a saison, may be the ideal beverage to pair with gourmet or quotidian meals alike.
  • Deschutes BreweryExperimental 1320 (Fresh Hop IPA). Late summer hop harvest is arguably the best season for beer drinking. It’s not that every fresh hop beer is delicious, but therein lies the beauty and wonderment because they are difficult to hit the bull’s eye but when you do, they’re phantasmagorical. When Source Weekly contributors blind taste tested a slew from this year’s crop,  Deschutes Experimental 1320 struck my taste buds as smacking of fresh pineapple veering into POG (pineapple orange guava) territory with that tell-tale freshie finish like chewing on flower stems (in lieu/luau of a tiny parasol.
  • Spider City Brewing, Spicy Goat (Serrano-Pineapple IPA). Spider City’s line of hazy IPAs in its “deer” family and clear, West Coast IPAs in its “goat” family are solid hop-delivery vehicles. But Spicy Goat is also a capsicum delivery vehicle courtesy of serrano peppers. It’s spicy but not spiiiicy. To temper the heat, a sweet, juicy wave of piña, which brings out the tropical fruit note from the hops, conveys enough dank and juicy vibes as if swept up in the Pineapple Express current. Chili beers may be a tough sell but IPAs aren’t so this beer was a welcome way to bring the heat to a nice, cold beer.
  • Bevel BrewingBlack Ace (Cascadian Dark Ale). Every time I sit around thinking how much I miss Cascadian Dark Ales, locally dubbed CDA and colloquially dubbed Black IPA, I perk myself up with a trip to Bevel. Perk is an apt verb considering CDAs drink like an stout-IPA combo proffering espresso notes from dark roasted malts and piny notes from PNW hops. As Bend’s rare yet typically year-round CDA, Black Ace (7.6 percent) is par for the course.
  • Cascade Lakes BrewingResurgence (Gin-barrel-aged IPA). Gin barrels are difficult to come by for brewers (because most gins never see the inside of a barrel). Courtesy of Redmond’s gin-centric Gompers Distillery that produces an Old Tom (oaked gin), Cascade Lakes obtained an empty cask and, instead of filling it with a more expected sour ale or imperial stout, ameliorated Revival IPA by maturing it in an Old Tom barrel for seven months that playfully married the gin’s botanical top notes with Centennial and Idaho 7 hops’ resinous flavors for a fascinating result that would be equally welcomed by hop heads and G&T fanatics. 
  • 10 Barrel BrewingGindulgence (sour ale). At brewery behemoth 10 Barrel, the niche imprint TinyHaus serves as a creative output for brewmaster Tonya Cornett. This sour beer was imbued with peach, chamomile tea, and—most critically—gin botanicals (primarily juniper berries) to create a refreshingly complex, slightly sour ale that scratches the itch of a fruit beer, a hard kombucha, and a gin gimlet. 
  • Van Henion BrewingSchwarzbier (black lager). Before even turning one, Van Henion illustrates what a wide world of flavors—and colors—Germanic lagers encapsulate. Schwarzbier simply translates to black beer and this sub-five-percenter expertly pulls off boasting a light body while bursting with dry, astringent, dark roasted malts that lend burnt toast notes atop clean, noble hops. It’s a rare sipper that works well in brisk winter or on warm summer days.
  • Porter BrewingInfamous (Extra Special Bitter). The “bitter” family of ales have become endangered, but even its strongest member, ESB, is far less bitter than IPA. At 5.8 percent ABV and 39 IBU (International Bitterness Units), Porter’s Infamous ESB is a delectable platform for English malts and hops. Its malt sweetness and floral bitterness packs toffee bottom notes, woody, floral top notes, and comes wrapped in a warming—but not “warm” cask-conditioned ale.
  • Deschutes BreweryKanpai Crispy (Rice Lager). Forget the olden days when craft breweries shaded macros for using corn or rice in their lager grist; these adjuncts have gained traction among most breweries and perhaps never showcased better than in Japanese-style rice lagers. This 4.8 beer is dry, refreshing, and crushable AF. I dare say it’s the best beer for floating (and great for aprés ski or, if you’re one of those who can’t wait til you’re off the lift, during).
  • Crux Fermentation ProjectYaamco (spiced winter ale). While Crux’s Bochi Bochi vied for my vote as best rice lager, the fermentation project’s 6.7 percent Yaamco—it’s a yam beer brewed in a former Aamco station—ran away with my vote for best winter warmer. Picture a malty brown ale like Crux’s Dark Snap, then augment it with roasted yams (over a pound per barrel), orange peel, and the holy trinity of baking spices: cinnamon, ginger, and clove. Suck it, egg nog, winter has a new snowy sipper.

Empirical list of the best doughnuts ever

I hate listticles, but do love doughnuts and getting paid. So when I was asked to write a list of the best doughnuts, I got to work on a list so air-tight, it could be be impeached, reproached, are in any way argued against. Take a look at my suggestions for the best baker’s dozen, found in The Takeout, and realize I’m 100% right.

Shove it up your Nice hole

Preface/Foreword: I have no idea when I wrote the following! It’s mid-June, 2021 and I just found a mini trove of unpublished blog posts in a newly-found Drafts folder. I don’t remember writing it but I DO know I’ve voiced my hatred for the word “nice” countless times. The post is woefully unfinished; woulda loved to know where I was going with it. But for posterity’s sake, I’m hitting the publish button now. Noice!!

Oh really, you like a nice hoppy IPA or a nice jammy Pinot, do ya? That street dog’s gotta nice snap? That Penang curry’s got some nice heat? Do you flipping hear yourself?? For one thing, when and why did the word “nice” become a substitute for very? (Which is very much one of the dumbest words one can utter and it’s no coincidence that Trumpy uses it… very much.) And more importantly, who Wouldn’t want whatever it is they’re enjoying to be nice? Who the hell would want a so-so beer or a meh wine? Perhaps you think it sounds more polished or hip than saying “good,” but if so, you’re damn wrong. It’s vapid. It’s meaningless. Nice is nasty

Hell, while watching a video about Chinese street food Jianbing by Eater, the eater used the following phrases: “a nice crunch, a nice texture, a nice variant.” He then said, “nice, bright purple cabbage…there’s a nice, sharp ginger flavor.”

My pick for #FlagshipFebruary? My local DBA

I was honored to be invited to write an essay for the inaugural #FlagshipFebruary campaign.  In my essay about Firestone Walker DBAclick here–I open with a quote on craftsmen and craftsmanship by legendary designer Charles Eames. But here’s his quote that served as a bookend.

In 1957 Eames declared that the title of craftsman “places a tremendous responsibility on those who claim it.” He then referenced a fellow architect named Mies van der Rohe who Eames claimed once said, “I don’t want to be interesting. I just want to be good.”

Those are fitting words for DBA’s epitaph, yet DBA will never die. Not DBA’s somewhat fierce, perhaps nostalgic, decidedly local fans (myself included) have anything to say about it.

Op-ed about craft beer quality and consistency

Beer quality vs consistencyIn John Holl‘s op-ed (non-anon I might add; so brave!), he lays out an argument that “craft” isn’t synonymous with good. Obvi. But–and I say this with love and admiration for John Holl* as well as others fly this flag–he seems to conflate “consistency” with “quality.”
“At Anheuser-Busch’s St. Louis brewery, trained professionals sample the Budweiser brewed at each of the company’s 12 U.S. locations, making sure that the liquid tastes exactly the same. Customers shouldn’t be able to tell the difference between the Bud brewed in Newark, N.J., versus the one in Fort Collins, Colo., or Fairfield, Calif.”
He continues:
“…we shouldn’t diminish the skill that goes into making tens of millions of barrels of the same beer each year, at multiple locations, each and every one without defect.”
OK, so here are my two main issues. Chiefly, I absolutely do not care if a beer is consistent in its flavor profile. What I mean by this is: I don’t need a beer to taste consistent because beers like Bud/Bud Light, Coors Banquet/Coors Light, or Heinie/Heinie Light are definitely identical, yet (IMHO) vapid. What I do need is for said beer to be consistently good!

 

Take Orval. This brewery, perhaps as the antithesis of these local guys across the US that pump out dozens of different beers a year and some are never to be replicated, defines the concept of craftsmanship. They make one thing and make it well. But sometimes the lemongrass profile rides higher than the sourdough. Sometimes I get more nectarine than white peach. But whoa-nelly, it’s always glorious. I do not believe I’ve ever enjoyed the same Orval twice and that’s even before considering splendidly cellared bottles. The hops that go into it are allowed to reflect seasonality of the crop. The yeast cells, like the beer, are alive! Granted, there are no fungible American craft breweries that fit this model or approach, but I can give concrete examples of beers from tiny players that bear the same brand name on the label though the liquid always varies (yet is always very good. Off the top of my head: Ale Apothecary Sahalie, Third Window Walkabout, New Belgium La Folie, Double Mountain Devil’s Cuvee Kriek, Craftsman Triple White Sage, Scratch Tonic, and, even among larger-produced beers, say, one you’d find in canned six-packs, Ft. George Vortex IPA seems to change with the weather but I’ve never had one less than deliciously stellar.

When a beer is made this way and allowed to be presented with unique character, it’s like seeing the Foo Fighters or Springsteen or Florence + The Machine. You never want your favorite band to put on a shitty show, but you also don’t want the setlist to sound exactly like the last time you saw them. Drinking Bud is like seeing Nickleback, but worse, because it’s seeing Nickleback lipsynching to a homogenous, immutable pre-recording.

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Please don’t ding me for infringement. Just illustrating a point on a blog.

Oh, and by the way, the last time I had a Coors Light (which wasn’t that long ago), I thought the bartender accidentally pulled a pint from the apple juice tap instead of the beer tap, and this was in Colorado. It was the result of acetaldehyde, which most likely meant the lager was rushed to market (because beer in lagering tanks means beer not being sold). So all that fancy, expensive lab equipment in Golden, Colo. (and Milwaukie and St. Louis, etc) is great for keeping the liquid widgets uniform in much the same way Hostess makes Twinkies uniform but that didn’t keep Hostess from running into trouble a few years back. This is the very nature of the problem of Big Beer: they view beer not as a canvas but as a commodity. I’m not saying all craft beer is art, but I am saying all macro beer is artless.

 

Please do not take this is a knock against John Holl (*or even John Hall. I mention this because my favorite comment posted on Holl’s op-ed reads, “he has drank a lot of beer, he is a professional! Didn’t you google him? He founded Goose Island Brewery in 1988 eventually selling it to AB InBev in 2011.” If only the commenter/Googler deduced his homonymous error). Nor is this intended to be an attack of the mega beer factories. If people enjoy the taste of those beers, that’s their prerogative. It’s also cheaper and I’m a bit cantankerous about the price creep we’re seeing in much of the craft beer segment. I certainly agree that there are some quality issues in the small-craft sector and that they can be damaging to the larger craft industry. But inconsistency in and of itself should not be viewed as a flaw like diacetyl or oxidation.

Brewery Buyouts Follow Me to Santa Barbara: Epic Bought Telegraph

I remember when AB-InBev bought Goose Island, but that wasn’t terribly shocking since Goose was already part of the Craft Brew Alliance family, which itself was minority-owned by ABI. I remember when the house of Budweiser bought 10 Barrel out of tiny Bend, Oregon and THAT felt like a big deal. I was surprised that such a behemoth in the beer world was interested in an upstart crafty company in a remote pocket of Oregon. As the wheel keeps turning, we’ve seen major acquisitions (Lagunitas, Ballast Point) and some less earth-shattering ones (like when Heineken-owned Lagunitas bought minuscule but mighty Moonlight Brewing or Green Flash bought infinitesimal but incredible Alpine Brewing). So it is with today’s breaking news that Utah’s Epic Brewing, which already has a satellite brewing in Denver’s booming River North District, has agreed to purchase Telegraph Brewing based right here in Santa Barbara.

When I went to school here at UCSB in the mid-nineties, Santa Barbara Brew Co. opened during my senior year. The Brewhouse was a couple years from opening when I graduated. Heck, even Firestone Walker, which in 2015 was folded into the Belgian-owned Duvel-Moortgat, hadn’t started slinging its pale ales (to say nothing of its 805 blonde ale juggernaut). In other words, the last time I lived in this tropical oasis, it was a beer desert. As the Prodigal Gaucho returns, I have found a quaint little brewing scene (keep in mind I moved here via Portland a.k.a. Beervana). SB is home to six breweries (Telegraph, founded in 2006, being the third oldest and arguably the best). North a bit in Goleta there are four good breweries. Down in fire-ravaged Ventura there’s a mini boom going on where the eighth, Leashless, just opened. This reminds me, I hope the unfortunately-named Smoke Mountain Brewery is okay!

Having said that, it’s not exactly like California’s Central Coast is even a burgeoning beer Mecca. The Golden State’s already got San Diego and the Bay Area. Russian River put Sonoma County on the map while even late-to-the-table Los Angeles is now charging ahead as a boomtown. Heck, even East Coast centric BeerAdvocate is hosting its first Extreme Beer Fest-LA this weekend (that I hope to attend but those aforementioned wildfires will likely keep me from being able to make it). So one of the things I’ll be diving into in upcoming coverage is how, exactly, Utah’s four-time GABF winning brewery that produces 27,000 barrels a year singled out Santa Barbara’s six-time GABF winning tiny brewery. From a recent phone conversation with founder Brian Thompson—who I first met when I ambled unannounced into his fledgling brewery in 2006—I gathered he was feeling the heat of today’s beer industry logistics. But when faced with a rumor that his was the brewery listed on an industry board as being for sale, he shot down that notion! Perhaps hearing his name in the rumors got his own wheels turning. Stay tuned for more. And if you’ve never tried any Telegraph Beer, go out and buy some and see what Epic is already hip to.

Here’s the release sent out today:

 Epic Brewing Completes Purchase of Santa Barbara’s Telegraph Brewing Co.

Salt Lake City, UT— On December 6 th Epic Brewing purchased Telegraph Brewing Company, Santa Barbara’s first and original craft brewery, and has announced investment plans to expand Telegraph and broaden the brewery’s reach as an additional brand in the Epic family.

Telegraph Brewing has been operating in Santa Barbara since 2006 when Founder Brian Thompson opened his dream brewery, focused on high-quality, Belgian-inspired, uniquely-Californian beers produced with local ingredients.

“So much has changed in the craft beer world since I started Telegraph, back when hazy beers were just called unfiltered and there were fewer than 1,500 brewers nationwide,” Thompson said. “Today, with the number of breweries approaching 6,000, the craft brewing landscape is radically different. We are extremely proud of what we have accomplished, but the increased competition from the likes of AB-INBEV’s “crafty beers” as well as new startups is requiring everyone in the industry to recalibrate their plans for the future. Earlier this year I began looking for ways to strengthen our legacy, and entering into a transaction with Epic was the right fit, both strategically and culturally. This partnership will allow us to nurture our deep California roots, retain and expand our amazing staff, and continue to develop our brand in new and innovative ways. My team and I are excited that Telegraph Brewing will remain a small, independent craft brewery and at the same time have the support and drive provided by one of the nation’s most creative, fearless, and fastest-growing brewery.”

With Epic’s investment, Telegraph will not only continue brewing its well-respected beer, but will begin expanding its brewing operations. There are immediate plans to increase the production capacity and offer new packaging options, including several new 12-ounce cans under the Telegraph brand. Epic will also move seven of their foeders—large wooden vessels for aging sour beer—from their Denver brewery to Santa Barbara, enabling Telegraph to produce more of its award-winning sour beers. California locals can also look forward to a new series of modern IPAs including some juicy and hazy styles, which will be sold fresh from Telegraph’s brewery.

“It’s a long-term dream come true” says Dave Cole, Co-founder of Epic Brewing. “I fell in love with craft beer living in California and that love didn’t diminish when I moved to Utah despite the beer scene at the time. I feel like I’ve come full circle. We have been actively looking for great breweries to purchase for the past 18 months and bringing Telegraph Brewing into the Epic family is exciting. We are investing in the future of Santa Barbara and are thrilled to have a direct and local connection to the amazing California craft beer community, where we share so much history. To be part of such a well-regarded brewery like Telegraph is something I’ve always hoped to do and now it’s finally a reality. It provides us an avenue to combine our teams and build on Telegraph’s portfolio with our innovative vision. This couldn’t be a better fit – including some advantageous distribution overlaps that create opportunities to expand both brands across California and beyond.”

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Epic Brewing Company, LLC was opened in May of 2010 in Salt Lake City and expanded to Colorado in 2013. Epic is 100% independent and family owned and is known for its innovation of style and wood aged beers, currently producing over 27,000 Barrels a year. Epic is distributed in the following states: Arizona, California, Colorado, Idaho, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, North Carolina, New Jersey, Nevada, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia & Washington D.C., Washington, Wisconsin, & Wyoming.

Telegraph Brewing, Santa Barbara’s original craft brewery, sold its first kegs in 2006 and specializes in brewing uniquely American and Belgian-inspired beers. Telegraph uses 100% domestic ingredients and as many local ingredients as possible, capturing in each sip the unique culinary and agricultural traditions of Santa Barbara and California’s Central Coast. Since 2011, Telegraph has won six Great American Beer Festival medals and two World Beer Cup awards.

Breaking News/Broken Hearts: Tugboat is Sinking

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If this isn’t a familiar sight, you’ve been drinking beer wrong. (Photo: Brian Yaeger)

It’s probably fair to say that out of all the Portland beer geeks, no one loved the Tug more than I. And now, as of earlier this month, I’m not even a Portland resident and as of next month, Tugboat Brewing is, reportedly and most likely, closing.

This morning, my friend and long-time Tugboat bartender Linsel Greene, posted on his Facebook wall:

“It’s kinda out of the bag, so I think I’m clear to inform the public that Tugboat Brewing Co will stop pouring beers on August 30th. The bar is being forced to close and leave its location on Ankeny St. The ancient fleabag Stewart Hotel, which sits above the bar, suffered structural damage during a fire earlier this year. The Bureau of Buildings has stepped in and demanded an evacuation of all Hotel tenants. The company that insures the bar claims that the business is uninsurable in this location, and so the bar is going to close.”

Tellingly, Linsel refers to it as a “bar” and that it’ll stop “pouring beers.” That’s because, to most of its patrons, it’s a beer bar and not really a brewery tasting room. There are 18 taps and at best, house brewed beer springs from maybe four of them. In some people’s opinions, “at best” would mean none of them flow with house beer. Admittedly, it’s not exactly a shining beacon of award-winning brewing as far as recipes, technique, craftsmanship, cleanliness, stewardship, innovation, or flavor. And yet… it was my favorite Portland brewery for one reason. Well, for one and a half reasons. No brewery holds a candle to it for sheer ambiance. And that matters. It’s an aspect that most of today’s watering holes overlook. A few various IPAs and some reclaimed wood and some growlers converted to lighting covers (or Edison bulbs) are not tantamount to ambiance. Corn hole and a cheese board does not a brewpub make.

Tugboat (their comically official website is at www.d2m.com/Tugwebsite/ and for my first review, click here) effortlessly exuded a comfortable and convivial atmosphere with shelves aplenty of old books, well-worn board games, and always the cool jazz raining down from the speakers. Moreover, as a patron you could always, always find good conversations whether your fellow barflies were out-of-towners who only found the joint because they were staying at a nearby hotel or after-work types. And these would be conversations about interesting topics, not about beer. If you want to discuss the beer in your glass, you go across the street (that feels more like an alley) to Bailey’s Taproom or its even geekier upstairs bar, the Upper Lip. Don’t get me wrong. I love drinking beer in both of those rooms, too, and not just because the taplists are always infinitely better than Tugboat’s. But Tugboat co-owner Megan McEnroe-Nelson had a name for those customers: “Beer sniffers.” It’s true. They almost all sniff their beers quite a bit before they drink them. And likely Instagram them, too.

I’ll get back to Megan in a moment, but what of this Mr. Greene? In Oregon Breweries, I referred to him as “patron-turned-bartender, the Goldendoodle of beer slingers.” The dude really aims to please the customers. I don’t know where he’ll work next, but if it’s at a bar, the patrons there will be lucky to have him. Just don’t try to ask him what kind of hops went into that IPA you’re sniffing or what his favorite NEIPA is at the moment.

After operating for 24 years, owners Megan and her husband Terry, who’s also the brewer with no formal training, are powering down. Megan is an absolute doll. Her brunette bob belies her age; she’s 43 years old. I’m 43 years old. When I was 19, I was drinking Natty Light through a straw on Halloween because for my Papa Smurf costume, I’d made a beard out of cotton balls and didn’t think about how to drink through it. When Megan was 19, she helped launch one of the first of Portland’s second-wave of breweries. The Nelsons actually already worked at the shop at 711 SW Ankeny. First it was called Time For Fun where Terry restored watches. Then they converted it to Café Omega, y’know, for all your watch repair and cocktail drinking needs. That’s when they added the four-barrel brewing system. It was legal since her husband was over 21. That brings me back to Linsel’s post.

“The owners haven’t told me any plans to do something else with the name, and I don’t think there’s much likelihood that they’ll open another bar. I think Terry might be done moving kegs, and I can’t say I blame him.”

 

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I mean, does YOUR favorite beertender don a tophat? (Photo: Brian Yaeger)

So it’s not 100% confirmed that the Tug is closing, but the writing’s on the Facebook wall. In my book, I referred to it as “the most mysterious, misunderstood, and maligned brewery in Beervana.” Everyone knows where Bailey’s is and also where Mary’s (Bridgetown’s first all-nude club) but most folks don’t know about the brewery betwixt them. And the beer nerds who’ve been (many years ago and no sooner, no doubt, save for a few folks I’ve dragged there or were assigned to go for a blurb in WW’s Beer Guide) rarely find it as charming as I did. In a town that’s still very much all about IPA or newfangled, cockamamie ingredients, they didn’t realize that the best Double-Russian-Imperial Stout—Chernobyl—was right under their sniffers. It lumbers in at 14% ABV and exploded with tobacco and leather, immune to the flaws that a less cumbersome beer might incur. Because of its strength, they only serve it in half pints, hence why I said it’s the best brewery for one-and-a-half reasons.

 

To the fine folks of Beervana. You have 35 days left to enjoy your first half-pint in years or possibly ever. PLEASE enjoy an extra half pint for me!! I’m incredibly sorry that my plan to make it in before we moved at the beginning of July didn’t pan out. But I’m not going to get the last word in about Tugboat. I’ll use Megan’s words when she agreed to an incredibly rare interview since she’s quite averse to participating in the Portland beer scene since it has shown the Tug so little love. They don’t even participate in the Portland Craft Beer Festival and, to make this pill even more bitter to swallow, Megan had actually agreed to sell me a keg for Baker’s Dozen Festival last March which was going to be a coffee infused Chernobyl Stout, which would’ve made it the first-ever keg of Tugboat sold for off-premise but Terry injured his back during The Freeze last winter and didn’t get to brewing in time. Anyway, here’s what she about why they called their dinky little brewery about the boats that assist larger ships down the Columbia and out to sea.

“Like us, they’re not very fancy. They’re small, powerful, and hardworking. And a little bit salty.”
 

Too Much Beer!

Photo: Shannon Monson, c/o Girl & the Goat

In this op-ed for FSR (Full Service Restaurant), I tackle the topic of overly long draft lists.  From 31 flavors of ice cream to–more to my point–99 bottles of beer on the wall, consumers want what they want—so, why would any bar manager or restaurateur limit their patrons’ options? And yet, not to throw the good folks at places such as the Yard House under the bus, but the Irvine, California–originated chain with some 60 locations offers between 130 and 250 beers on its tap lists. Typically, no fewer than 30 of them are IPAs. And while bright, fruity West Coast IPAs are miles apart from chewy, richer imperial IPAs, I think the customer becomes bombarded by options and stands a good chance of not being able to zero in on the beer that best suits the meal. Put in idiomatic terms: Sometimes less is more.

How Firestone Walker Learned to Stop Over-serving and Ban the Bomber

bravo_12ozbottle_boxKudos to Firestone Walker Brewing! I just received a release (pasted at bottom) announcing, yes, the return of Bravo Imperial Brown Ale, but more importantly, the announcement about their decision to abandon the bomber and embrace smaller packaging. Publicist Sean Christopher Weir calls this, “The upside of downsizing.”

Brewmaster Matt Brynildson said, “It’s something that a lot of people have been clamoring for, and we decided to finally pull the trigger.” The primary benefit of such a move, the release added, is “the ability to enjoy a high-gravity, barrel-aged beer without committing to consuming a full 22-ounce bottle.” In conclusion and in Brynildson’s words, “The per-bottle price point becomes more palatable, and we can spread the same amount of beer farther so that more people can try it. It also makes it easier to drink one now and age another for later.”

This is EXACTLY what I first preached in the print pages and the webpages of All About Beer (beginning here. here,, and here in June, 2011 and with In Support of Small, AAB Vol. 32, Iss. 2 from May, 2012). Nips (or pony bottles) are a subject also covered by Punch Magazine’s Megan Krigbaum last August and veteran beer scribe Lew Bryson online at The Full Pint just a couple weeks ago. They’re even one of my silly Twitter handles: @WeLoveNips.

Now, Firestone’s move sees the company abandoning 22-ounce bottles for regular 12-ounce bottles, akin to downsizing from 750s to “splits” (375-ml). As the release notes, “A 12-ounce bottle is perfect for two reasonable servings.” While I’d personally love to see this movement lead to the full mini-monty—meaning traditional third-liter nips or between 166 and 250 ml—even the move into 355-ml like a twelve is a victory. It will result not only in more people actually being able to afford beers like Bravo and their stellar anniversary beers, but more people actually drinking them since we no longer will have to wait for just the right moment when just the right people are over to crack and enjoy it. After all, you are the right person and this move makes it feasible to enjoy with the best person you know: yourself.

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Paso Robles, CA: For the first time since its brewing inception more than a dozen years ago, Firestone Walker’s “Bravo” imperial brown ale is finally finding its way into the bottle, with a limited release set for early February across all Firestone Walker markets.

Along the way, Bravo ($9.99) launches the transition of all Firestone Walker Vintage Reserve barrel-aged beers from 22-ounce bombers to individually boxed 12-ounce bottles in 2017, to include longtime stalwarts such as Parabola and the annual Anniversary Ale.

Bravo: Back to The Future

Bravo was the first beer matured in retired spirits barrels by Brewmaster Matt Brynildson in late 2004, during the experimental stages of what would become Firestone Walker’s inaugural Anniversary Ale.

From day one, Bravo has epitomized Firestone Walker’s approach to barrel-aged beers. “At the time, most barrel-aged beers veered toward the sweeter side,” Brynildson said. “We wanted to make something more dry and lean that would really allow the true bourbon barrel character to pop.”

Bravo has remained one of the driest beers in Firestone Walker’s Vintage Reserve series of barrel-aged beers, and since day one has been considered a vital component in the annual blending of the Anniversary Ale, balancing out some of the stickier components.

“Coming out of stainless steel, Bravo is pretty bracing,” Brynildson said. “But when it goes into the barrel, it really mellows out, and the barrel character comes to the forefront.”

Another signature of Bravo is a lively malt quality that is maintained through Firestone Walker’s cold-storage of its barrel-aged beers. “It has this malt character that is surprisingly fresh,” he said. “There’s a ton of barrel character, and a lot of toffee and caramel. It has the flavor of things sweet, but without being cloying or oxidative.”

The Upside of Downsizing

Henceforth, all beers from Firestone Walker’s Vintage Reserve line of barrel aged beers will be bottled in the 12-ounce format, although total production of each beer remains the same.

“We’ve been thinking about doing this for a while now,” Brynildson said. “It’s something that a lot of people have been clamoring for, and we decided to finally pull the trigger.”

Brynildson noted that the primary benefit is the ability to enjoy a high-gravity, barrel-aged beer without committing to consuming a full 22-ounce bottle.

“With beers like this, a 12-ounce bottle is perfect for two reasonable servings,” he said.

He added, “The per-bottle price point becomes more palatable, and we can spread the same amount of beer farther so that more people can try it. It also makes it easier to drink one now and age another for later. It’s just a lot more flexible.”

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Draft: Craft Lightens Up

Funny where inspiration will hit. For me, it was at a G. Love concert at a music venue that serves beer from such dirty tap lines I’d vowed never to drink there again. Until I made a valuable discovery. Actually, it was a $2 discovery.

For an industry defined by its antithesis to cheap, macro light lagers, does its growth hinge on emulating that model?