Funny where inspiration will hit. For me, it was at a G. Love concert at a music venue that serves beer from such dirty tap lines I’d vowed never to drink there again. Until I made a valuable discovery. Actually, it was a $2 discovery.
For an industry defined by its antithesis to cheap, macro light lagers, does its growth hinge on emulating that model?
At first I was inclined to not post this In Memoriam I penned following the loss of craft brewing industry pioneer Jack Joyce. He co-founded one of Oregon’s oldest and largest breweries in Rogue. Then I figured that A) I’m honored to be able to continue to pay respects to him and B) I write about all facets of the brewing world, namely the people who populate it, and death is a fact of life that, as the industry and its pioneers age, will become more of an issue. It’s even possible in the future that beer publications will have to start an obit section seeing how many thousands of people are employed by the industry.
Bonus hyperlink alert: One little-known fact about me is that the first brewer-related story I ever had published was an obituary for Karl Strauss, the legendary Pabst brewmaster and namesake of San Diego’s first microbrewery. It appeared in the Jewish Journal of Greater Los Angeles.