Although bursting with a sour punch and finishing with a pinch of salinity, the once arcane Gose is not a margarita in beer form. Today, some iterations continue to hinge on the style’s tradition while others boldly bring it into the 21st century. As with many beer styles, brewers in the United States update them in distinctly American fashion. Ironically, for a nation of hop-loving beer drinkers salt is perceived as a flavor enhancer even though it suppresses bitterness. (Odds are, if your grandpa didn’t shake salt into his beer, some of his buddies did.) Which begs the question: will the building Gose wave—Nielsen reported that Gose revenue grew by 291 percent last year—win over palates with a tsunami of salt?