India Silly Ales

IPA or India Silly Ale beer label from All About Beer

ISA label by Brian Devine for All About Beer.

Larger breweries get to experiment with new flavors in IPAs all the time in the form of testing new hop varietals, such as Sierra Nevada Brewing Co.’s Harvest series, which recently featured wild hops from New Mexico and ones with good potential from Idaho. An experimental recipe designed to get consumers to try the beer once has done its job after one festival-sized sample. I think the mark of a successful recipe is one that gets consumers to crave the beer and quaff it by the glassful, repeatedly. Neither the brewers nor the consumers want to stop having fun.

But at some point, it gets a bit…silly.

India Session Ales

All the IBUs. Half the ABV. Welcome to the India session ale (ISA). This is the story for CraftBeer.com that inspired one of my most revered beer writer colleagues, Martyn Cornell from the UK, to posit, “India Session Ales – tremendous new trend or oxymoronic category fail?” What’s your favorite sessionable IPA? What’s your take on the debate over this style?

India Session Ales

The beauty of an India Session Ale? The brew retains the hop-powered IBUs (international bitterness units) of an IPA while you retain more of your wits with lower ABV. In time for summer in the May, 2013 issue of Portland Monthly, I delved into five ISAs for the “Wallet Guide.”