I’m forever deliberating over the impact nanobreweries can or do have on a city’s beer culture. For every Commons (nee Beetje) brewery in Portland or Hess in San Diego, there are seemingly a dozen more that think they can emulate that level of success. To find out what these nanobrewers want to get out of the brewing industry, and what they think can have to contribute, I went straight to the teensy-tiny sources in my August turn at the Mercury’s Lush Life column.
In a way, this is my first real blog post for The New School. The blog’s creator, Ezra Johnson-Greenough, earned a reputation for landing somewhere between a button-pusher and in-your-face. He’d probably call it “brutally honest” or “constructive criticism.” Whatever the style, it works. The site’s really quite popular among beer geeks. More than my previous or this current blog will ever be. And that’s a fact he liked to brandish my way. But guess what. I can do that, too. I tried to temper my goat-getting with enough blunt comments about my tongue-in-cheek nature of this post but even that went over a few people’s foamy heads. I’m too lazy to look up the number of hits, but I know it immediately became one of the most clicked stories on the site. Funny stuff.
Oh yeah, the story. It was called No-no to Nanos with the premise that, “Basically, oxymoronically, nanobrewers are like professional homebrewers” and that they should do ME a solid and keep it in the garage.