Not sure how aware most people are, but the people who write news stories always suggest headings, but those proposed headlines are rarely used. Case in point: this story I’d pitched about a truly acquired taste in beer–rauchbier, aka smoke beer–which I knew was a perfect fit for The Takeout’s “Aquired Taste” feature focusing on food and beverages that are popular in certain sets or regions without wide awareness or appeal. The headline ran called it “America’s most hated beer” style. C’est la vie. But when it comes to smoky beers, which get very little press, the old adage must be true that there’s no such thing as bad publicity.
Smoke ’em if you brew ’em.