Is Pale Passé?

From BeerAdvocate #114:

In 1983, Sierra Nevada Pale Ale medaled at the Great American Beer Festival. Not in the Pale Ale category, mind you, but it was one of three beers singled out for honors in the Consumer Preference Poll. At the time, the beer was just three years old. Today, 33 years later, the brand remains the tippy-top selling craft brewed beer in America. Brian Grossman, 31, is Sierra Nevada co-founder Ken Grossman’s son and manages the company’s second brewing facility in Mills River, N.C. He proclaims that he absolutely drinks this beer every week. “[Pale Ales are] the Swiss army knives of beers,” he says. “They’re about 5 percent [alcohol], mid-30s IBU, have nice hoppiness, go great with a wide variety of foods, and are sessionable.”

According to Chicago-based market researcher firm IRI, Sierra Nevada Pale Ale is a $130 million juggernaut, but “Pale” has diversified and split off in hoppier, bolder directions. It has evolved past its original, caramel malt-driven British template. It has even morphed beyond the brasher, hop-centric American iterations. Name a brewery that opened between 1980 and the early 2000s though, and it most likely featured a Pale Ale prominently in its core line-up—even if that wasn’t the flagship brand.

And then India happened.

Beer review: 10 Barrel’s Riding Solo

10BarrelRidingSoloAmong my myriad New Year’s Resolutions for 2016 is to do more beer reviews. Between the samples I happily receive on my doorstep, beer travels that find me at different breweries across strange, new lands and just happening upon a new offering at some local watering hole, I want to ensure I’m paying good attention to what I’m drinking.

Seeing as a delivery guy just dropped off a bottle at 6:30 on a Saturday night, clearly it’s time to begin drinking. The beer is from 10 Barrel in Bend (not the 10 Barrel pub in Boise or Portland or the recently-announced forthcoming one in Denver). It’s called Riding Solo and it is, as the name suggests, a single-hop pale ale. Comet hops to be precise. Not that you’d possibly know that from the label copy. It reads: “We could talk about this single hop, but we’d rather talk about Benny, the brewer behind this pale ale. 4 years ago Benny was on the fast track working for a large brewery, and then it all came crashing down. He made a bad choice, climbed the wrong building in Bend and found himself in the clink without a job. We hired him the next day and he has been crushing it ever since. One brewery’s loss is another brewery’s gain. Cheers to the man behind the beer.”

Man is that a strange way to market a beer that theoretically has some educational aspect to it. It shows drinkers the aromatic and flavor profile of the nearly extinct Comet hop, a USDA varietal that I’ve personally never encountered. And anyone who buys this beer won’t know that they’ve had it. (Unless they are compulsive about every beer they try or read my oft-neglected blog religiously.)

Upon cracking the crown I was met with an herbal whiff and I’m only half referring to reefer. At first sip, I was struck by the spicy, dank bitter beer—like a skunk smoked a spliff cut with black pepper and dried grapefruit peel. It falls into the garlic’n’onion descriptor, too. Although they call it a pale ale, it’s orange in color and at 6.8% ABV and 67 IBUs it presents itself like an India Red Ale in malt and hop character. In fact, the spiciness makes it taste like there’s some rye malt in the grain bill, but doubt there actually is because then they’d probably have called it Ryeding Solo.

Hop Forward

AAB 32.2

AAB 32.5

This cover story in All About Beer (Vol. 32, Iss. 5, 2011) was rooted in some of the entries I wrote for the Oxford Companion to Beer on hop varietals and really learning how long it takes for a new hop to go from a little-hope experiment to A-list hop, essentially, getting to know tomorrow’s hops today. Hop Forward is one of my favorite stories I’ve ever researched’n’written as a beer writer.

Dr. Shaun Townshend of Oregon State University amidst offspring from the 2010 breeding crosses, grown in partnership with Indie Hops.

Dr. Shaun Townshend of Oregon State University amidst offspring from the 2010 breeding crosses, grown in partnership with Indie Hops.